Mike's Marketing Strategies

Marketing a home is more than putting a sign in the yard and an ad in the paper. Mike will design a marketing plan just for you. He may do any or all of the following:

Perform a comprehensive COMPARATIVE MARKET ANALYSIS

Place a RE/MAX Results sign on the property

Place an electronic lockbox on the property for secure, easy showings

Enroll the property in the MULTIPLE LISTING SERVICE

Advertise the home globally on his INTERNET WEB SITE (www.mike-robinson.com)

Provide homeowner with home preparation advice

Prepare a HOMEBOOK to help show the property

A Homebook is a notebook that contains pertinent data about an individual property. It includes specific information on the home itself, the area and schools, financing information on the company. Some of the things it can include are:

Utility bills for the past 12 months

A list of all energy features

A copy of your floorplan

Photos of the house

A list of rooms and their dimensions

A copy of your survey

A list of replacement/updated items and dates

Any warranties or certificates

Neighborhood organizations and amenities

Information about schools and churches

Articles about the area or residents

Any documentation about the home

This homebook can be a valuable tool in making potential buyers realize the quality and value your home has to offer. It also will distinguish your home from the competition because most real estate agents won't go to the trouble to assemble one.

As part of his marketing plan, he prepares a Homebook because he has found that properties with Homebooks sell in a shorter period of time and usually for more money than other homes on the market. The buyers appreciate the information and it can become a permanent record for that home.

Host Broker's Open House Tour (in some areas)

Prepare and distribute fliers featuring your home

Send "Just Listed" cards to neighbors to notify them that the house is on the market

Produce PROPERTY PROFILE GRAPHICS with color photographs

Promote the property to agents at meetings and their offices

Canvas centers of influence to locate prospects

Monitor listing and sales activities to maintain competitive position in the marketplace

Advertise on the BACK COVER of THE REAL ESTATE BOOK for maximum exposure

Analyze alternative financing plans for prospects

Follow-up on showings to obtain prospects' reactions

Provide written summary of showings as needed

Involve homeowner to maximize marketing position

Explain the pros and cons of contract proposals

Back to Home Selling Information,

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E-mail Mike at mike@mike-robinson.com	Mike Robinson, REALTOR� CRS, GRI, CSP, ABR, CRP MIKE ROBINSON, INC. Keller Williams Realty Atlanta Partners 1200 Commerce Drive, Suite 110 Peachtree City, Georgia 30269 Office: 770-632-1112 Mobile: 770-314-5138 Fax: 770-632-1117	Each office is independently owned and operated.

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The information contained herein is believed to be correct, but is subject to errors, omissions and changes.